Planning on selling fundraising products and looking for some sales tips? These ideas will help improve the results of any fundraisers that involves selling. Use these quick tips in your next school fundraiser or youth sports team candy sale.
1) Emphasize setting a personal challenge goal
Have sellers make a commitment to be their group or sub-groups best salesperson. Structure their sales efforts to emphasize achievement, not failure.
2) Sellers should state their personal goal out loud
By publicly stating what youll accomplish to your peer group, youve reinforced the commitment. Who wants to say publicly that theyll fail to achieve?
3) Make a prospect list and work it
All sellers should make a list of prospective customers before they start. Review it and make sure they have at least ten good prospects.
4) Focus on your best prospects first
Stick to the people you know - friends, relatives, neighbors, etc. Dont forget co-workers and out-of-town contacts for your major fundraisers.
5) Rehearse the sales pitch
Have everyone practice your groups sales pitch at home. Fine tune your two-sentence value proposition and make sure that every seller uses it.
6) Be prepared
Be prepared when you fundraise. Sellers should carry their order form and sales materials wherever they go. You never know when a good prospect will appear!
7) Smile and introduce yourself
Remind all your sellers to smile and introduce themselves before launching into their two-sentence pitch.
8) Leverage the power of "because"
Use the word "because" when stating the groups goal and your first request for help. Why? Because its an extremely potent trigger word.
"We need your help because our band needs new uniforms."
9) Always ask for the order
Always include a direct request for an order in your sales script after the because statement.
"Can you help us meet our goal?"
10) Pick favorites
Personalize your product selection by picking favorites. Tell each seller to find one or two items that they like and then promote those enthusiastically.
"This gift wrap is my favorite."
11) Ask for more business
After the initial order is placed, offer supplemental items for more revenue or ask for referrals, etc.
Ask these questions:
"Can I show you another program were offering because its a great deal too?"
"Can you think of anyone else I should contact?"
12) Be easy to buy from
Do everything you can to make buying your fundraising product offering easier. Offer to fill out the form yourself.
Increase sales by reminding your prospects that certain items would make great gifts and that its all for a good cause.
Good luck with your fundraiser sales!